Using Context Effects to Influence Choice Three studies examine people's intuitive abilities to influence others by leveraging context effects and their reactions when they believe others are manipulating the choice context to influence them. Enhancing Category Price Image Without Lowering Prices: A Manufacturer's Role Leveraging the Store as an Effective Health & Wellness Marketing Platform The Lord of the Drinks 7 UP P-O-P features "Lord of the Rings" characters Growing Naturally Sales of organic, natural, and functional food and beverages are on the rise, but effective P-O-P is needed to justify price and raise brand awareness Dogwiches Display Triggers Sales for Nestle Purina Multimillion-Dollar Campaign Backs New Scooby DVD An Instant Improvement Polaroid upgrades its instant camera and improves its merchandising Dentyne Adds Fire To Ice For Combined Displays Creating Impact, Not Clutter A Q&A with Terrance Finley, Books-A-Million Inc. First Previous 1238 1239 1240 1241 1242 Next Last
