From the retail media benefits and challenges to fostering collaboration, the IAB's newly released Retail Media Buyer’s Guide serves as a comprehensive guide for marketers navigating the new media landscape.
The 'Summer of Amour' platform celebrates the ice cream brand's new macaron flavors at romantic destinations across the globe, including in Paris, London and Hong Kong.
iSwii by Angry Birds features a retail section, gaming stations, themed decor and art installations among interactive activities for kids and families.
Nearly three quarters of brands cite risk of data leakage and privacy as a barrier to retail media adoption, according to recent report from global adtech and martech company Epsilon.
Most U.S. adults regularly replace meals with snacks and named fruit as a key component missing from today's options, per a recent survey commissioned by Del Monte Foods.
