A Drink for Every Occasion The strategy of beverage marketers is to match a 'thirst occasion' with the right container. To Your Health! Although low-cal beverages hog the headlines, marketers also try to tap into other potentially lucrative markets with effective P-O-P solutions. Weighing the Low-Carb Options Mount Gay Intros Flavored Rums With 'Scented' P-O-P Mike and Ike Candies Get New Look Pepsi, Coke Launch Half-Carb Sodas Wanted: 'Semi-Involved DIYers' ShopRite, Brands Travel and Commute Kellogg Puts 'Scooby-Doo' on Display Chomp, Inc. is Barking Around Checkout First Previous 1195 1196 1197 1198 1199 Next Last
