The Hub: A New Media Model 'Recency and Relevancy' replace 'Reach and Frequency' in today's media world. Produce Starts to Matter More 'The Hub': Get Fresh at Retail Fresh food at retail challenges traditional packaged goods Store Check: Sweetbay Supermarket Mars Pedigree Pet Adoption at Kmart A case study from the Promotion Marketing Association's 2007 Reggie Awards Bionicle 'Free the Band' A case study from the Promotion Marketing Association's 2007 Reggie Awards Unilever "Recarga Tus Sentidos" Mobile Laundry Cart A case study from the Promotion Marketing Association's 2007 Reggie Awards USPS "Ship It, Win IT" Sweepstakes A case study from the Promotion Marketing Association's 2007 Reggie Awards The Charmin Family Experience The Skinny Cow Ice Cream of the Crop A case study from the Promotion Marketing Association's 2007 Reggie Awards First Previous 1054 1055 1056 1057 1058 Next Last