'The Hub': The Art of Shopping Everything around shopper marketing is evolving. So, too, must be our approach to its creative. 'The Hub:' Ringing Up Retail More media dollars are flowing to retail, but how can marketers be sure their money is well spent? Store Check: H-E-B Plus The Hub: A New Media Model 'Recency and Relevancy' replace 'Reach and Frequency' in today's media world. Produce Starts to Matter More 'The Hub': Get Fresh at Retail Fresh food at retail challenges traditional packaged goods Store Check: Sweetbay Supermarket Store Check: Publix Sabor Schick Quattro: Turning on the Power of Four A case study from the Promotion Marketing Association's 2007 Reggie Awards Gap (PRODUCT) RED Launch A case study from the Promotion Marketing Association's 2007 Reggie Awards First Previous 1053 1054 1055 1056 1057 Next Last
