Marketer Profile: Reef Marketers at Reef understand the surfer lifestyle because they live it too. Their laid-back vibe flows out to stores on fixtures and P-O-P. Kohl's Jumps Ahead with Exclusives Feature: Shopper Segmentation Update Shopper segmentation has been around for decades, but better research capabilities are making it more crucial to strategy. Hall of Fame Profile: Renee Richardson Private Label Report Store brands are ramping up packaging and product quality, creating much stiffer competition for national brands at retail On The Border Displays Have a Fiesta Feel Sippin' Pretty New look for Celestial Seasonings marks first major redesign since the brand's founding in 1969 Yamaha Pours on Slick P-O-P Six-foot-high floor display takes shape as bottle of Yamalube motor oil. LEGO Demos High-Tech Robot Out of the Box Heelys Intros Gaming Shoe First Previous 1009 1010 1011 1012 1013 Next Last
