Marketer Profile: Reef Marketers at Reef understand the surfer lifestyle because they live it too. Their laid-back vibe flows out to stores on fixtures and P-O-P. Kohl's Jumps Ahead with Exclusives Feature: Shopper Segmentation Update Shopper segmentation has been around for decades, but better research capabilities are making it more crucial to strategy. Hall of Fame Profile: Renee Richardson Private Label Report Store brands are ramping up packaging and product quality, creating much stiffer competition for national brands at retail Sippin' Pretty New look for Celestial Seasonings marks first major redesign since the brand's founding in 1969 Yamaha Pours on Slick P-O-P Six-foot-high floor display takes shape as bottle of Yamalube motor oil. Sara Lee Makes C-Stores a Meal Destination New food and beverage items introduced along with merchandisers LEGO Demos High-Tech Robot Out of the Box Heelys Intros Gaming Shoe First Previous 1009 1010 1011 1012 1013 Next Last
