Consumer Engagement

Shopper segmentation has been around for decades, but better research capabilities are making it more crucial to strategy.

Marketers at Reef understand the surfer lifestyle because they live it too. Their laid-back vibe flows out to stores on fixtures and P-O-P.

Store brands are ramping up packaging and product quality, creating much stiffer competition for national brands at retail

Environmentally sustainable tabletop units incorporate corrugated into the design.