01/14/2007

Kmart, Sears Show Family Resemblance

Jean Luo

Yes, that is the Sears logo inside your local Kmart. Sears Holdings Corp. has been furthering the synergy between its chains in recent months by adding exclusive Sears brands and implementing an "Extreme Makeover" at select Kmart stores.

THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS

Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.