Kantar to Explore Agentic Commerce, Future of Retail Media at RMS Canada

As artificial intelligence moves from supporting product discovery to actively influencing — and in some cases making — purchase decisions, the retail media ecosystem is approaching a fundamental shift in how value is created, measured and delivered.

That transformation will take center stage during a newly added session at the 2026 Retail Media Summit Canada, Feb. 10 at the Toronto Congress Centre.

Titled “Agentic Commerce: The Next Frontier of Retail Media,” the session will examine how AI-driven, autonomous shopper journeys are reshaping the path to purchase and forcing brands and retailers to rethink long-standing performance frameworks.

The session will be led by Amar Singh, senior director of retail insights at Kantar, who will unpack how agentic AI — systems that can act on behalf of shoppers with minimal human intervention — is changing decision-making dynamics. 

Singh will also outline emerging AI-driven shopper journeys and explore how brands and retailers must adapt their measurement strategies in an increasingly autonomous retail environment.

More About RMS Canada

RMS Canada returns after a sold-out 2025 event, offering a one-day program in 2026 designed to tackle the most pressing challenges and opportunities facing the retail media ecosystem. The agenda will feature keynotes, panels and interactive sessions focused on retail media, omnichannel strategy, measurement, monetization and the evolving shopper journey.

Leaders from top Canadian and global brands and retailers will share actionable insights to strengthen partnerships, improve campaign performance and unlock incremental growth.

With limited capacity, early registration is encouraged. Brands and agencies also have opportunities to sponsor and partner to elevate their presence within Canada’s rapidly evolving retail media landscape.