Kantar Group

Amar Singh, senior director of retail insights, will outline emerging AI-driven shopper journeys and explore how brands and retailers must adapt their measurement strategies.

AI is transforming category management from a retrospective process into a predictive, real-time discipline — helping brands and retailers plan, test and collaborate more efficiently.

The coalition unites Unilever, Google, Pinterest, Tinder and others to analyze the future of socialization. See the group's first set of findings.

From Progressive Grocer, March 16:

Physical and virtual shopping labs (i.e., Innovation Centers) are giving manufacturers the ability to gain better insights

Online communities and their recruited members uniquely bring speed and flexibility to the research process

'Humanize' campaign markets a convenient and healthy option for consumers