RMS Canada Panel to Explore 'the Canadian Edge' in Retail Media
Canada’s retail media ecosystem is not simply a reflection of the U.S. — it is shaped by distinct regional, cultural and regulatory realities. That’s the focus of an upcoming panel at the third annual Retail Media Summit Canada, taking place Feb. 10, 2026, at the Toronto Congress Centre.
Titled “The Canadian Edge: Local Insights, Regional Differences & Domestic Advantage,” the session will dive into how geography and cultural nuance influence consumer expectations, media performance and brand loyalty. Attendees will hear directly from leading CPG marketers and retailers on how they tailor strategies to resonate with Canadian shoppers while leveraging global best practices.
Speakers include:
- Sarah Brown, Senior Manager, Integrated Media & Intelligence, The J.M. Smucker Co.
- Andrene Dos Anjos, Digital Commerce Manager, North America, Wonderbrands
- Lucas Maniere-Despert, Scale & Shopper Marketing Lead, Danone Canada
The discussion promises insights on how local behaviors, shopping patterns and market dynamics differ across regions in Canada — and what brands can do to maximize the impact of their retail media efforts.
More About RMS Canada
RMS Canada returns after a sold-out 2025 event, offering a one-day program in 2026 designed to tackle challenges, seize opportunities and fuel growth. The agenda will feature keynotes, panels and interactive sessions highlighting the latest trends in retail media, omnichannel strategy, measurement and monetization. Leaders from top Canadian and international brands will share actionable strategies to strengthen partnerships, boost campaign performance and unlock incremental revenue.
With limited capacity, early registration is encouraged. Brands and agencies also have opportunities to sponsor and partner to elevate their presence in the Canadian retail media ecosystem.
