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Solutions & Innovations
Path to Purchase NOW Series 2023
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Digital Edition Archives
Save Mart Revamps Chain Websites With More Ad Opportunities
In partnership with retail technology provider Swiftly, the parent company of Save Mart, Lucky and FoodMaxx debuts enhancements featuring more retail media touchpoints and capabilities.
New AI Solution Helps Enhance Digital Imagery
Beauty giant Coty is an early adopter of Vizit's AI image analytics software, which is monitoring and optimizing visual content effectiveness online across Coty's portfolio of brands.
Kroger, Disney Combine Retail Media Insights & Streaming Content for CPGs
Disney Advertising and Kroger Precision Marketing have launched a “limited beta test” that enables CPGs to offer targeted ads on Hulu using Kroger's first-party data and insights.
Walmart’s Website Redesign Enhances Discovery
The updated homepage employs fresh imagery, live video and a social media-inspired scroll designed to encourage product exploration.
Kroger Turns to Cloud Tech to Enhance Store Experience
The grocery giant has deployed a variety of Google Cloud data analytics, AI and machine learning tools under an application framework co-developed by Deloitte and Kroger.