Gopuff has created custom, AI-enabled tools designed specifically for its ad partners and platform, such as objective-based buying, predictive audience targeting and bid optimization.
Tractor Supply’s Al Lettera, SVP of IT, and Glenn Allison, VP of IT applications development, took the stage at CGT’s Analytics Unite event in May to talk enterprise-wide AI implementations.
This latest investment comes a year after Acosta introduced its unified brand collective, combining its omnichannel retail, marketing and foodservice agencies.
Marketing company Quad has expanded its partnership with the West Coast grocer to launch its in-store retail media network, including digital kiosks, endcaps and shelf screens.
AD/01 will focus on innovation, from web and app development to joining and initiating strategic projects in e-commerce, infrastructure, data, loyalty and core retail.
While retailers are increasingly leveraging technology to enhance the in-store experience and address labor challenges, investments in micro-fulfillment centers have slowed slightly.
A new integration between visual analytics company Vizit and product experience management platform Salsify uses AI to analyze and optimize clients' digital shelf and product detail pages.