Travel stop retailer says its retailer media network is gaining traction less than a year after launch, with new hires from Lowe's Media Network, Roundel and Hy-Vee RedMedia.
Derek Gaskins, BP head of guest experience, details the necessity of a seamless shopper journey, leveraging high-value categories like coffee and tobacco, and challenging giants such as Walmart through coalition-based retail media.
BP’s head of guest experience will discuss its new retail media network, and how store design and industry trends are shaping the future of convenience.