Home Depot Hits the Playground

The Home Depot is recognizing National Play Set Safety week by leveraging its sponsorship of KaBOOM.The chain promises to donate 5% of sales from all Brookview No-Cut play sets throughout 2006 to the organization, which is dedicated to providing a safe place to play within walking distance for every child in the U.S. This month, 500 Home Depot volunteers helped build a playground at War Memorial Park in Pass Christian, MS, an area destroyed by last year's Hurricane Katrina.A feature in The Home Depot's April 23 circular directs shoppers to KaBOOM's web site for more information. In other recent activity, The Home Depot:launched an exclusive line of sports-themed paint called Team Colors in April. The line boasts 400 colors representing 125 different teams through agreements with Major League Baseball, the National Football League, 44 colleges and universities, NASCAR, Major League Soccer and the U.S. Olympic Team.completed its acquisition of Hughes Supply, Inc., a distributor of construction, repair and maintenance products, in March.awarded its interactive creative and media account to Digitas, Boston, following a review. Digitas will handle online advertising, interactive media planning and buying, along with direct marketing. Home Depot ended its contract with Omnicom Group's DDB Worldwide, Chicago, in February.said it is currently testing interactive kiosks that sell store gift cards in two Atlanta malls and some stores, and may experiment in airports, too. Frank Mayer & Associates designed the kiosks.announced plans to continue improving products and services by developing an 88,000-square-foot customer-centric Innovation Center where focus groups will test products and displays; testing radio call boxes in 102 stores to improve the average wait time for employee assistance; rolling out 24-hour self-service propane exchanges to 1,000 stores by the end of third-quarter 2006; and expanding the Hispanic-targeting Colores Origenes paint line by Behr from 300 stores to the entire chain.revealed that it is experimenting with two new formats: a 60,000-square-foot store with a drive-through lumber yard for smaller markets and a flexible prototype for urban areas.said it plans to increase annual store relocations from 10 in 2006 to between 30 and 40 by 2010.announced an agreement to acquire Home Decorators Collection, a catalog and online retailer of home decor merchandise.reported sales of $81.5 billion, an increase of 11.5%, for fiscal 2005 (ended 1/29/06). Same-store sales increased 3.8%. During they year, the company opened 179 stores and closed 22. The Home Depot, Atlanta, operates 2,024 stores nationwide.

P2PI MEMBERS

JOIN P2PI

You May Also Like

Toys R Us Canada Grows Brick-and-Mortar Footprint

Walmart Canada Invests $1 Billion to Modernize the Shopper Experience