Hello, Happy Products Founder to Headline Retail Media Summit
Craig Dubitsky — the creative mind behind Happy Products, Hello Products, EOS and Method — will give a keynote address at the Path to Purchase Institute’s Retail Media Summit, May 6-8.
About the Session
Dubitsky has long focused on creating brands that connect through thoughtful design, clear purpose and cultural relevance.
Drawing from years of experience in both legacy CPG and fast-moving startups, Dubitsky will explore today’s retail landscape and demands from modern brands, including how they are shifting the way companies show up across channels.
The keynote, “Building to Delight and Designing to Scale,” will take place on Wednesday, May 7, at 1:50-2:10 p.m. CT.
About the Speaker
Dubitsky’s resume spans some of today’s most successful emerging (and some now mainstream) brands.
He is the founder and current CEO of Happy, a coffee-focused brand he co-founded with actor Robert Downey Jr. in 2024. A core part of the brand’s mission is to support and destigmatize mental health through a partnership with the National Alliance on Mental Illness.
Happy quickly secured placement in more than 15,000 retail stores and 60,000 points of distribution across top retailers Walmart, Target, Kroger, Albertsons Cos., H-E-B, Sprouts and Amazon.com.
Dubitsky also founded oral health/personal care brand Hello Products, which was acquired by Colgate-Palmolive in 2020 and is now available in more than 55,000 food, drug and mass retailers. After that, he had a three-year stint at Colgate-Palmolive as chief innovation strategist.
Additionally, Dubitsky was also a co-founder and creative lead at EOS Products, a founding board member at Method Products, a strategic marketing and innovation advisor at Seventh Generation and Boots Retail USA, a board member at Help Remedies and chief marketing officer at Popcorn, Indiana.
Dubitsky was named to Advertising Age's Creativity 50, the publication's annual list of the most influential and innovative creative thinkers, and one of the 100 Most Inspirational Marketers in the World by The Internationalist.
About RMS
Retail Media Summit will take place at the Hyatt Regency O'Hare Chicago in Rosemont, Illinois. It is the leading event for retail media, drawing more than 700 attendees for insightful presentations, reviewing strategies and unmatched networking opportunities. The event has sold out every year since it was launched in 2022.
Secure exclusive hotel rates before April 11. Learn more and register now!
