FSI Report: Feb. 27, 2005

Brands shine the spotlight on both classic and new animated kids' films in this week's newspaper inserts. Sorrento Lactalis runs a full-page FSI advertising an offer for a free Shark Tale set of markers with the purchase of two cheese products and $2.99 in shipping and handling fees. A mail-in form is included in the FSI. The DreamWorks SKG film premiered on video last month. (See Related Articles.)American Pop Corn Co.'s Jolly Time heralds Walt Disney Co.'s release of Bambi on DVD with an offer for a $5 refund with the purchase of the video and a package of popcorn. (See Related Articles.) Meanwhile, Rayovac Corp. hypes the upcoming CGI film Robots in an offer for a free toy with the purchase of select products. Consumers are directed to displays in stores for details. The company is also hosting an instant-win game at rayovac.com offering life-size robot toys and other prizes. The Twentieth Century Fox film opens March 11. In other FSI-supported campaign featured this week: McNeil Consumer & Specialty Pharmaceuticals' Tylenol promotes its annual scholarship program with a full-page FSI offering $5 in savings for SKUs including Tylenol 8 Hour, Tylenol PM and Tylenol Arthritis. The brand will award 10 $10,000 college scholarships and 150 $1,000 scholarships to students who demonstrate leadership in community and school activities. Information is at tylenol.com. The program garnered feature space in Feb. 28 circulars for CVS, Osco Drug and Meijer. (See "FSI Report: March 7, 2004" in Related Articles.) Meanwhile, sister brand Stayfree offers a scrapbooking kit by mail with the purchase of two products and $4.50 in shipping and handling fees. And Viactiv promotes a sweeps at ivillage.com/viactiv giving away a spa vacation. Hanover Foods Corp. offers a "Kid Bean" plush with the purchase of eight cans of beans. The full-page FSI features $6 in coupons for products including Gold Line Frozen Vegetables, Green Beans and Kidney Beans. The National Frozen & Refrigerated Foods Association (NFRA) kicks off National Frozen Food Month (March) with a three-page event featuring an offer for a $4 mail-in refund with the purchase of four Totino's, Green Giant or Pillsbury frozen products. Additional brands featured in the spread include Nestle Foods' Stouffer's, Tyson, Kellogg Co.'s Eggo, Mrs. T's and Sara Lee. (See Related Articles.) Campbell Soup Co.'s Pepperidge Farm promotes a sweeps dangling a home entertainment system as grand prize. Entry is at pepperidgefarm.com. The full-page FSI features Premium Pot Pie, 3-Layer Cake, Texas Toast and Puff Pastry Sheets. Kraft Foods' Life Savers candy kicks off an in-pack instant-win game offering a $50,000 grand prize. To play, consumers look for a cherry- or snowflake-shaped candy and a game certificate inside packages. (In November 2004, Kraft announced that it would sell Life Savers and Altoids to Wm. Wrigley Jr. Co.)

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