Field Report: ShopRite Locks In Prices
What’s new: Wakefern Food Corp.’s ShopRite appealed to shoppers concerned about inflation by expanding its Locked-In Price program for 2026.
Where shoppers get value: ShopRite’s long-running Locked-In Price program offers savings on popular products across departments that last for 4-6 weeks instead of the usual weekly promotional cycle. Beginning Jan. 25, right after the retailer’s annual winter Can Can Sale, ShopRite pledged to offer discounts on thousands of grocery staples during key seasonal occasions throughout the year.
“Our customers count on us to make shopping easier, more affordable and more enjoyable,” Wakefern chief sales officer Darren Caudill said in a statement. “That’s why we are locking in with a hyper focus on helping shoppers manage their budgets and get the best value for their families. By locking in prices on the products they rely on most, we’re delivering meaningful, predictable savings while continuing to offer all the quality and value shoppers expect from ShopRite.”
What we saw: ShopRite heavily promoted the program, which runs through March 5, with window signs, produce department signs, banner stands, ceiling signs and violators. The signage promised “More items. More variety. More value” and used QR codes to link to a page of qualifying products within ShopRite.com.
Additional support: ShopRite also plugged the discounts with circular features, email ads, and posts on Facebook and Instagram spotlighting products from qualifying brands including PepsiCo’s Frito-Lay, Kimberly-Clark’s Scott and private label Bowl & Basket.
- About Field Reports
P2PI editors and staff regularly look for interesting and relevant digital and in-store marketing, monitoring the merchandising and marketing activity at various leading retailers in the U.S. and Canada. Our exclusive field reports highlight what's new and notable for commerce marketers.
