Chicory's Yuni Baker-Saito, Walmart Connect's Dominic Soria and Danone's MK Woltz break down the effectiveness of off-site and the approaches — and internal structures — that often hold CPG brands back.
As consumer expectations rise beyond price, companies like Kroger and Danone are reengineering their loyalty strategies so they don't just offer better rewards, but rather deliver more personalized, connected experiences.