01/31/1996
Coca-Cola Contour Bottle Merchandiser Takes Cue from Packaging
Coca-Cola claims that its classic, curved bottle is the "most recognized trademarked package in the world," so in 1993, the company brought back the famous shape in the form of a 20-ounce plastic contour bottle.
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing