ARTICLES BY THIS AUTHOR

• 4/27/2026

  Home Depot Shortens Customers' Wait Times

  A new AI phone system provides faster support for shoppers calling the retailer with questions and seeking project advice.

  Erika Flynn

  
• 4/27/2026

  Discovering What Shoppers Want From Their Retail Media

  As consumer expectations continue to rise, brands must offer benefits, relevance and timeliness when getting to know their shoppers better, according to a Dunnhumby study.  

  Erika Flynn

  
• 4/21/2026

  Henkel Activates 'Summer of Soccer' Campaign

  The partnership with U.S. Soccer elevates the fan experience and helps fans win through consumer promotion and social-first efforts.

  Erika Flynn

  
• 4/20/2026

  Target Celebrates Pokemon With Exclusive Collection, Campaign

  Content creators will engage with the retailer's followers, and in-store experiences will feature interactive elements.

  Erika Flynn

  
• 4/19/2026

  Ore-Ida Promotes Its Tater Tots Legacy

  An integrated campaign from Kraft Heinz reminds consumers it’s "Ore-Ida or Nothing."

  Erika Flynn

  
• 4/14/2026

  P&G Expands Relationship With WNBA

  The multibrand collaboration highlights athletes’ influence on women's basketball fans.

  Erika Flynn

  
• 4/13/2026

  Blue Buffalo Rewards Pet Parents During Tax Time

  Love Made Fresh digital campaign entices pet owners to connect with the brand.

  Erika Flynn

  
• 4/13/2026

  Budweiser to Celebrate Milestone Anniversary With Consumers

  The iconic brand’s fans are invited to a daylong event featuring interactive experiences.

  Erika Flynn

  
• 4/12/2026

  Walmart Connect Expands Social, Full-Funnel Offerings

  The network's new capabilities help brands reach their customers in key moments.

  Erika Flynn

  
• 4/6/2026

  Mountain Dew Celebrates Baseball's Blasts

  Baja Blast campaign sends consumers to stores, while the brand also collaborates with Rawlings.

  Erika Flynn