ARTICLES BY THIS AUTHOR
- 5/6/2025
Meet the 2025 Retail Media Award Winners
Read about the 25 marketers who are forging the evolution of retail media and advancing connected commerce across the path to purchase. - 4/13/2025
Kellanova Sees Benefits of Clean Room Test
Special K’s pilot campaign in U.K. tackles declining brand volume and value by testing a new growth strategy. - 4/9/2025
Albertsons Launches National Hunger-Relief Effort Again With Help from CPGs
The Million Hour Volunteer Rally has included partnerships with and in-store displays from Kellanova, Unilever and others. - 3/27/2025
Chomps Delivers a Message of Healthy Snacking at Target
The brand's 2025 new-year program is its largest marketing investment with the retailer to date. - 1/1/2025
Cambio Roasters Brings Aluminum Pods to Stores
The brand enters the single-serve coffee category, focusing on quality and sustainability. - 12/9/2024
Bothra Honored as Executive of the Year
The BJ’s Wholesale Club executive has built a retail media program from the ground up. - 10/7/2024
2024 Women of Excellence Profiles
This year’s impressive list of 35 winners represent a diverse mix of voices from brands, retailers, agencies and solution providers. - 8/5/2024
2024 Retail Media Awards
Meet the 25 marketers who are forging the evolution of retail media and advancing connected commerce across the path to purchase. - 4/8/2024
Hall of Fame Profile: Pamela Velarde
Pamela Velarde is a longtime believer that change is the only constant. It’s a guiding mantra for her in many ways. - 4/8/2024
Hall of Fame Profile: Stephen Bettencourt
Although Stephen Bettencourt has both undergrad and graduate degrees in management science, a professor opened his eyes to the world of marketing research, and from then on, he had a new passion.