ARTICLES BY THIS AUTHOR
- 6/22/2026
Red Bull Brings 'Spin Off' Event to Chicago
Partnering with Jewel-Osco and Walgreens for the live experience, the brand engaged fans in stores, online and at the beach. - 6/15/2026
Hormel Unveils 'Playful' Collaboration With Hello Kitty
The โTour de Sizzleโ campaign pairs the Spam brand with the children's entertainment property, offering consumers a limited-edition collectible can. - 6/15/2026
Mondelez Takes Oreo Brand on a Summer Tour
Immersive sampling experiences for reformulated Oreo Cakesters visit communities across the country. - 6/14/2026
Heinz, Heineken Unite for Summer Campaign
Unique limited-edition packaging celebrates the two well-known brands. - 6/9/2026
Colgate Product, Packages Leverage Harry Potter Magic
Themed products encourage consumers to establish good habits while connecting with the franchise and its fans. - 6/8/2026
Old Spice, Walmart Collaborate to Celebrate Class of 2026
The effort, which features basketball analyst Andraya Carter, is promoted on displays and tie-ins in stores. - 6/7/2026
Examining What Influences Shoppers' Summer Buying
Shoppers are planning to be more selective throughout the summer season, with an emphasis on at-home activities, says new research from 84.51ยฐ. - 6/4/2026
Mountain Dew's Spot Focuses on Summer Fun at the Beach
The brand leverages actor Danny Trejo for a Baja Blast campaign across linear television, streaming platforms and social media channels. - 6/1/2026
Hershey Campaign Invites Consumers to Pennsylvania
To help celebrate Americaโs milestone, the chocolatier offers new experiences and nostalgic flavors at Hershey's Chocolate World. - 5/31/2026
Oscar Mayer Event Returns to Indianapolis
The brandโs second annual โWienie 500โ drives brand engagement while boosting hot dog sales.