ARTICLES BY THIS AUTHOR

• 4/5/2026

  Hershey Shows Up for NCAA Tournament with Basketball-Inspired Treats

  Candy company grabs fans’ attention through extended partnership with Shaquille O’Neal and the Shaq-a-licious gummies brand.

  Erika Flynn

  
• 4/5/2026

  Dick's, Nike Reach Basketball Fans in 'Scouts Are Out' Campaign

  Athletes come together to promote Nike's brands in Dick’s stores during basketball’s biggest month.

  Erika Flynn

  
• 3/30/2026

  Walmart Helping Shoppers Choose With ChatGPT

  The in-ChatGPT experience guides users to the products they’re searching for in less time and with the most up-to-date information.

  Erika Flynn

  
• 3/30/2026

  Build-A-Bear’s Signature Workshop Moves Into Walmart

  First-ever wholesale partnership gives shoppers a new way to experience the iconic toy brand.

  Erika Flynn

  
• 3/29/2026

  Home Depot Leverages FIFA World Cup Sponsorship in 'Backyard' Campaign

  Workshops, sweepstakes, exclusive experiences and a partnership with David Beckham encourage shoppers to transform their outdoor spaces.

  Erika Flynn

  
• 3/23/2026

  Jimmy Dean Named Official Breakfast Partner of Stagecoach

  The brand teams with the country music festival for the first time.

  Erika Flynn

  
• 3/23/2026

  Discovering What Impacts Shoppers' Decisions in Seasonal Buying

  As consumers pivot toward spring cleaning and wellness goals, brands must secure visibility across both physical and digital aisles to capture shifting household priorities.

  Erika Flynn

  
• 3/22/2026

  Michelob Ultra Grabs Attention of Soccer Fans

  New packaging celebrates the brand's connection to the World Cup.

  Erika Flynn

  
• 3/16/2026

  Tresemme's Latest Campaign Leverages 'Devil Wears Prada 2'

  Unilever positions the hair care brand as a luxury for consumers.

  Erika Flynn

  
• 3/15/2026

  PepsiCo Expands Efforts 'Away From Home'

  Pilla Tortilla restaurant in Spain debuts global concept for the Lay’s brand.

  Erika Flynn