Erika Flynn

Contributing Writer

Author Profile

Erika Flynn is a freelance writer covering the commerce marketing industry. She has more than 30 years of experience covering all facets of the industry, from the perspective of consumer goods companies, retailers and agency partners.

Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

10/19/2025
2025 Women of Excellence Profiles: Industry Impact
Read about Industry Impact winners Tammy Ackerman, Barbara Connors, Cristina Costa, Asli Karacula, Jessica McWade and Jennifer Peters.

Erika Flynn
10/19/2025
2025 Women of Excellence Profiles: Mentorship
Read about Mentorship winners Stefanie Beach, Lisa Blizzard, Colleen Borne, Raina Nelson and Victoria Van Dusen.

Erika Flynn
10/19/2025
2025 Women of Excellence Profiles: Business Excellence
Read about Business Excellence winners Amy Avellar, Rachel Bennington, Bryce Caswell, Louise Cotterill, Emma Dean, Lindsey Hogan, Megan Hoppenjans, Katie McGee, Neha Pokharna, Heather Redman and Lauren Wood.

Erika Flynn
10/19/2025
2025 Women of Excellence Profiles: Innovator
Read about Innovator winners Erin Anderson, Jenny Baker, Rachel Botia Goldfield, Julia Boyd, Vana Ghazarian, Dana Machac, Meera Patel, Sneha Popley, Jill Rourke and Michelle Urwin.

Erika Flynn
9/14/2025
Hall of Fame Profile: Brian Messerschmitt, Dollar Tree
Messerschmitt is now a CMO, but the most significant challenge in his career was transitioning from an engineering mindset to a marketing mindset and being more focused on business, strategy & vision.

Erika Flynn
9/14/2025
Hall of Fame Profile: Stephen Chriss, The Campbell's Co.
As vice president of enterprise omni-commerce, Chriss leads a team that he says is building the next chapter of growth by meeting the modern shopper wherever they are, with whatever they need.

Erika Flynn
9/14/2025
Hall of Fame Profile: Sarah Nellson, Ferrero
Nellson, trade marketing director, knows how strong teams and new processes can add real value to any business, and she thrives on the challenge of making that happen.

Erika Flynn
8/4/2025
Designing for Conversion: How Hershey, Dreyer's, Others Are Fixing In-Store Execution
CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf.

Erika Flynn
5/6/2025
Meet the 2025 Retail Media Award Winners
Read about the 25 marketers who are forging the evolution of retail media and advancing connected commerce across the path to purchase.

Erika Flynn
4/13/2025
Kellanova Sees Benefits of Clean Room Test
Special K’s pilot campaign in U.K. tackles declining brand volume and value by testing a new growth strategy.

Erika Flynn