Erika Flynn
ARTICLES BY THIS AUTHOR
- 7/29/2026
Neutrogena Empowers Consumers to 'Break the Rules'
The campaign combines the brand’s dermatologist-backed science with a consumer-first approach. - 7/28/2026
General Mills Celebrates 55 Years of Monsters Cereals
A collaboration with The Jim Henson Co. brings limited-edition packaging to stores, along with digital engagement that encourages consumer creativity. - 7/27/2026
Brisk Helps Nintendo With Game Launch
Gamers who purchase Brisk iced tea can engage with the "Splatoon Raiders" launch through in-store displays, receipt submission and a sweepstakes. - 7/26/2026
General Mills Celebrates 30 Years of Giving Back
The company's "Saved by the Box Tops" campaign brings retro-inspired packaging to stores and invites consumers to look back on its Box Tops for Education partnership. - 7/23/2026
M&M's Hits the Road on Cycling's Tour de France
The candy brand is using the event to connect with fans in the U.S., blending the event’s coverage with immersive brand experiences. - 7/23/2026
Cutwater Takes the Stress Out of Summer Hosting
The cocktail brand leverages actress Parker Posey for the social-first effort that includes entertaining ideas and a national sweepstakes offer. - 7/14/2026
Sprite Campaign Celebrates Six Decades of Hip-Hop
The brand uses limited-edition cans and a digital experience to take consumers through the genre’s history. - 7/13/2026
Lysol Invites Consumers to 'Address the Mess' the Next Day
The brand leveraged actor Jesse Tyler Ferguson for an initiative it hopes will spur a new summer cleaning tradition. - 7/12/2026
Febreze Campaign Kicks Odors Throughout Soccer's Big Summer
The brand partnered with Major League Soccer, comedian Trevor Noah and artist Temi Coker for social and experiential marketing efforts. - 7/6/2026
Blue Buffalo Helps Pet Parents Celebrate America's 250th
The brand is offering an exclusive Instacart deal and tips for pet safety to help consumers enjoy summer celebrations.
