ARTICLES BY THIS AUTHOR

• 5/20/2026

  Sharpie, Elmer's Support 'Toy Story 5'

  Brands offer a limited-edition collection of creative tools inspired by the film's colors and characters.

  Erika Flynn

  
• 5/20/2026

  Hershey Helps Pokemon Celebrate 30 Years

  Confectionery company provides limited-edition products accompanied by digital and social engagement.

  Erika Flynn

  
• 5/19/2026

  Kraft Heinz Campaign Supports America250 Celebration

  The company's "United Tastes of America" activation aims to bring consumers together for memorable summer moments. 

  Erika Flynn

  
• 5/13/2026

  P&G Positions Metamucil as 'Original Biohack'

  The brand’s 'Mic Grab' campaign, featuring two 1990s icons, targets fibermaxxing.

  Erika Flynn

  
• 5/12/2026

  Henkel Hits Streets With Göt2b Mobile Experience

  The 'Non-Stop' traveling beauty shop redefines a traditional pop-up concept.

  Erika Flynn

  
• 5/12/2026

  Secret Uses Creators to Target Young Professionals

  Campaign positions the deodorant as the ultimate solution to stay stress-free and dry in corporate environments.

  Erika Flynn

  
• 5/5/2026

  TV's Role in Commerce Marketing Is Changing

  With the convergence of media, commerce and entertainment, TV is becoming an immersive storefront, a Circana study shows.

  Erika Flynn

  
• 5/4/2026

  Chupa Chups Brings 'Meatball on a Stick' to Ikea

  A limited-edition launch sends candy lovers to stores through a global activation.

  Erika Flynn

  
• 5/4/2026

  Uncovering What Impacts Grocery Consumers’ Purchase Journey

  Brands that show up in key planning moments while shoppers browse online will earn a spot on the list and in the basket, a Kroger Precision Marketing report says.

  Erika Flynn

  
• 4/28/2026

  The Fall Reset: Exploring Shopper Mindsets During Back-to-School Season

  Before consumers think about returning to school and routines, brands need to be ready to win during planning moments, according to a study by Chicory.

  Erika Flynn