Dawn, Cascade Campaign Offers Tips for Game-Day Cleanup
Procter & Gamble's Dawn and Cascade, official partners of the NFL, are offering consumers ideas for making game-day cleanup easier.
The company drafted Ann Michael Maye, the wife of New England Patriots quarterback Drake Maye, to engage with fans throughout the campaign, sharing how she uses the brands in her kitchen. An avid baker — and seasoned lifestyle creator — she gives football fans a peek inside her own game-day traditions, hosting strategies and holiday baking rituals.
In stores, Dawn Powerwash and Cascade Platinum Plus are positioned as the "cleanup team" for the game‑day and holiday hosting events that happen during this time of the year. Displays and on-shelf materials highlight their use in real‑life scenarios — from greasy game‑day spreads to sticky holiday baking — with messaging that emphasizes speed, ease and mess‑free results.
"For decades, consumers have trusted Dawn and Cascade to take on their toughest kitchen messes, and we're committed to continuing to earn that trust through superior cleaning performance," Natalie Dech, senior director, North America dish care at Procter & Gamble, said in a news release. "Whether it's game day favorites or holiday meals, we're putting the brand that consumers know and trust to work."
Central to the campaign's efforts is a sweepstakes awarding a trip to the Super Bowl. Fans enter by purchasing any Dawn or Cascade product in stores or online at retailers nationwide from Sept. 1 through Nov. 15 and visiting the promotion's dedicated site at DawnandCascade.com/SuperBowlLXI.
The brands used the help of consumer data when creating the program. According to current statistics, 74% of Americans enjoy watching football at home, while 11% prefer to watch at a friend's home. What's more, 47% of Americans admit that the part they dread most about hosting holiday meals is the work that comes after.
