ARTICLES BY THIS AUTHOR

• 3/15/2026

  Old Spice Campaign Targets Gen Z Males and Their Moms

  P&G speaks to a new generation of consumers through an integrated, digital-first strategy that features a musical collaboration.

  Erika Flynn

  
• 3/9/2026

  Gatorade Campaign Showcases Hydration Innovation

  PepsiCo’s Gatorade has added more hydration options to its portfolio without asking consumers to sacrifice on the brand’s signature taste or electrolyte performance. 

  Erika Flynn

  
• 3/9/2026

  Capri Sun Brings Fan Favorite Back to Stores

  The return of the limited-edition flavor coincided with lunar events and encouraged consumer engagement.

  Erika Flynn

  
• 3/8/2026

  Michaels Refreshes Its Rewards Program

  Upgraded program brings more savings and perks as well as exclusive member-only benefits.

  Erika Flynn

  
• 3/2/2026

  Exploring What Influences Shoppers’ Choices in the Snack Aisle

  Shoppers often plan their shopping trips, but when it comes to snacks and sweets, the real decisions aren’t made until they get in the aisle, according to new insights from 84.51°.

  Erika Flynn

  
• 3/1/2026

  Love’s Boosts Its Loyalty Program

  The expanded program features enhanced rewards for casual as well as professional drivers.

  Erika Flynn

  
• 2/23/2026

  Beverage Innovation, Sales Continue Upward Trend

  Consumers look to the category for more than quenching thirst, Circana research shows.

  Erika Flynn

  
• 2/22/2026

  Consumers Prioritize Value, Choose Walmart

  Report shows that Americans’ shopping habits change amid economic uncertainty.

  Erika Flynn

  
• 2/22/2026

  Kroger, Pinterest Bring Inspiration to Mealtime

  Social ads help brands solve marketing challenges.

  Erika Flynn

  
• 2/16/2026

  Exploring a New Generation’s Habits of Buying, Connecting

  Current global challenges are changing the way consumers live, spend and connect, according to the latest insights from global creative company VML.

  Erika Flynn