Erika Flynn
ARTICLES BY THIS AUTHOR
- 5/12/2026
Secret Uses Creators to Target Young Professionals
Campaign positions the deodorant as the ultimate solution to stay stress-free and dry in corporate environments. - 5/5/2026
TV's Role in Commerce Marketing Is Changing
With the convergence of media, commerce and entertainment, TV is becoming an immersive storefront, a Circana study shows. - 5/4/2026
Chupa Chups Brings 'Meatball on a Stick' to Ikea
A limited-edition launch sends candy lovers to stores through a global activation. - 5/4/2026
Uncovering What Impacts Grocery Consumers’ Purchase Journey
Brands that show up in key planning moments while shoppers browse online will earn a spot on the list and in the basket, a Kroger Precision Marketing report says. - 4/28/2026
The Fall Reset: Exploring Shopper Mindsets During Back-to-School Season
Before consumers think about returning to school and routines, brands need to be ready to win during planning moments, according to a study by Chicory. - 4/28/2026
Google Helps Ulta Beauty Offer More Personalized Experiences
Gemini-enabled innovations make it easier for consumers to find products and buy across Google surfaces and the retailer’s digital channels. - 4/27/2026
Home Depot Shortens Customers' Wait Times
A new AI phone system provides faster support for shoppers calling the retailer with questions and seeking project advice. - 4/27/2026
Discovering What Shoppers Want From Their Retail Media
As consumer expectations continue to rise, brands must offer benefits, relevance and timeliness when getting to know their shoppers better, according to a Dunnhumby study. - 4/21/2026
Henkel Activates 'Summer of Soccer' Campaign
The partnership with U.S. Soccer elevates the fan experience and helps fans win through consumer promotion and social-first efforts. - 4/20/2026
Target Celebrates Pokemon With Exclusive Collection, Campaign
Content creators will engage with the retailer's followers, and in-store experiences will feature interactive elements.
