ARTICLES BY THIS AUTHOR
- 4/9/2025
Albertsons Launches National Hunger-Relief Effort Again With Help from CPGs
The Million Hour Volunteer Rally has included partnerships with and in-store displays from Kellanova, Unilever and others. - 3/27/2025
Chomps Delivers a Message of Healthy Snacking at Target
The brand's 2025 new-year program is its largest marketing investment with the retailer to date. - 1/1/2025
Cambio Roasters Brings Aluminum Pods to Stores
The brand enters the single-serve coffee category, focusing on quality and sustainability. - 12/9/2024
Bothra Honored as Executive of the Year
The BJโs Wholesale Club executive has built a retail media program from the ground up. - 10/7/2024
2024 Women of Excellence Profiles
This yearโs impressive list of 35 winners represent a diverse mix of voices from brands, retailers, agencies and solution providers. - 8/5/2024
2024 Retail Media Awards
Meet the 25 marketers who are forging the evolution of retail media and advancing connected commerce across the path to purchase. - 4/8/2024
Hall of Fame Profile: Pamela Velarde
Pamela Velarde is a longtime believer that change is the only constant. Itโs a guiding mantra for her in many ways. - 4/8/2024
Hall of Fame Profile: Stephen Bettencourt
Although Stephen Bettencourt has both undergrad and graduate degrees in management science, a professor opened his eyes to the world of marketing research, and from then on, he had a new passion. - 4/8/2024
Hall of Fame Profile: Tammy Ackerman
Tammy Ackerman believes in the power of storytelling. Itโs a skill she learned while in college, and one she has continued to master throughout her professional journey. - 4/8/2024
Introducing Our 2024 Hall of Fame Honorees
Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame. Read profiles of the 2024 inductees here.