Cyndi Loza

a woman wearing glasses and smiling at the camera

Cyndi Loza

Senior Editor

Author Profile

Cyndi has been a member of P2PI's editorial team for more than 10 years, covering the merchandising and marketing activities of retailers, including Target, Kroger and Dollar General. She also serves as the in-house retail media analyst, reporting on the growth of retailer media networks and related partners, and their impact on the commerce marketing landscape. Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

7/19/2023
Vibenomics, Placer.ai Partner to Improve Measurement of In-Store Retail Media
Vibenomics has partnered with Placer.ai for visitation data and audience insights that it will use to build an accurate and addressable solution for audio and display advertising in stores.

Cyndi Loza
6/5/2023
Retailer Media Networks: The Debut of Casey’s Access
Executive Art Sebastian discusses standing up a retailer media network as well as the c-store chain’s unique position in America’s Heartland.

Cyndi Loza
4/20/2023
Pie Filling, Kitchenware Among Holiday Category Leaders
Sales for pots and pans, baking needs, and wine and spirits spiked during the holiday season last year as shoppers prepped for party hosting and cooking, according to Ibotta data.

Cyndi Loza
4/12/2023
Unilever Celebrates 'Meatless Fridays' at Meijer

Cyndi Loza
4/10/2023
Custom Protein Brand Arrives at Target
Target has become the exclusive brick-and-mortar retail partner of Gainful, a direct-to-consumer performance nutrition brand known for its custom protein powders.

Cyndi Loza
4/8/2023
Retail Media’s Rise in Europe
Boots UK’s Ollie Shayer and SMG’s Sam Knights discuss the retail media challenges and opportunities in the U.K. and beyond.

Cyndi Loza
4/2/2023
The State of In-Store Retail Media
PRN executives share their thoughts on the state of in-store media, the opportunities and challenges available, and best practices for activating without getting "Minority Report" creepy.

Cyndi Loza
3/26/2023
Retail Media Unplugged, Episode 2
P2PI chats with Giant Eagle and Criteo about the promise of retail media, the education still needed in the space and advice for CPG brands.

Cyndi Loza
3/16/2023
Member Report: Trends in the Alcoholic Beverage Industry
Today's bev alc shoppers expect more from their drinking experiences, prioritizing higher-quality beverages even as they intend to moderate overall consumption in conjunction with falling confidence in the economy, according to a recent report.

Cyndi Loza
3/13/2023
Alka-Seltzer Touts OTC at Amazon
Bayer's Alka-Seltzer Plus is running a digital campaign plugging its line of over-the-counter items and helping Amazon shoppers distinguish between cold and flu symptoms.

Cyndi Loza