ARTICLES BY THIS AUTHOR
01/17/2023
Listerine Touts Incentive, Challenge at Target
Johnson & Johnson's Listerine is kicking off the new year by running a digital campaign on Target.com highlighting a bulk-purchase incentive.
01/02/2023
Sustainable Deodorant Brand Rolls Out to Target
Target has become the exclusive retail partner of Saltair, a direct-to-consumer refillable deodorant and body care brand founded by English model Iskra Lawrence.
01/01/2023
UK Retailer Launches Winter Collection at Target
Target recently teamed with British retailer Marks & Spencer to launch a collection of cookies, chocolates and other treats for the holiday season.
12/20/2022
Nestle, Target Make Holiday Crafts, Treats
Target is teaming with Nestle this holiday season for a digital campaign matching homemade treats from the manufacturer with crafts from private label Mondo Llama.
12/15/2022
Family Dollar, Crayola Reward Teachers
Family Dollar teamed with Crayola to kick off the 2022 back-to-school season with a sweepstakes awarding $250 store gift cards to teachers.
12/07/2022
P2PI Trends Report 2023
Path to Purchase Institute’s 27th annual Trends Report examines a variety of key issues that are influencing the future of shopper engagement. Members have an exclusive opportunity to begin reviewing the data.
01/12/2023
Bob Evans Turns to Mobile Sampling for New SKUs
The tour was part of a campaign last year that drove awareness and trial of the manufacturer's new mashed cauliflower assortment.
12/01/2022
The Promise of Retail Media
Kroger Precision Marketing executive discusses the future of retail media and measurement — and how even first-party data gets old.
11/29/2022
Beer, First Aid Among Summer Category Winners
Sales of beer, first-aid and coloring and office supplies spiked this summer as shoppers prepped for back-to-school and enjoyed outdoor grilling and recreational activities.
11/06/2022
J&J Touts Holiday Incentive at Kroger
Johnson & Johnson is running a digital campaign across Kroger chain websites plugging an account-specific incentive to help shoppers prepare for the holiday season.