Cyndi Loza

a woman wearing glasses and smiling at the camera

Cyndi Loza

Senior Editor

Author Profile

Cyndi has been a member of P2PI's editorial team for more than 10 years, covering the merchandising and marketing activities of retailers, including Target, Kroger and Dollar General. She also serves as the in-house retail media analyst, reporting on the growth of retailer media networks and related partners, and their impact on the commerce marketing landscape. Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

9/12/2024
Dollar General Launches In-Store Audio Network
The launch adds to Dollar General Media Network's existing portfolio of in-store advertising solutions, including digitally connected in-store shelf tags and signage.

Cyndi Loza
8/20/2024
Retail Media Network Basics At A Glance
P2PI curates need-to-know retail media intel, terms and definitions.

Cyndi Loza
8/14/2024
P2PI Talks Contextual Commerce with Chicory CEO
Yuni Baker-Saito explains why he thinks contextual media is better for advertisers, and how Chicory evolved from a shoppability-focused company to an end-to-end contextual commerce media platform.

Cyndi Loza
8/5/2024
Retail Media Reality Check: Perceptions, Challenges & Factors Driving Investment
This proprietary research shares insights on how commerce marketers are approaching future investments, their retail media mix, measurement and much more.

Cyndi Loza
8/5/2024
Measuring Success Across the Funnel
Albertsons Media Collective’s Michelle Weiskittel discusses the importance of matching campaign objectives to the right strategies, channels and KPIs.

Cyndi Loza
7/25/2024
Winning with CPG Brand Collaborations
Jessica Shapiro, CMO of LiveRamp, discusses unique brand collaborations, how to find the right partner, and why there's an untapped opportunity in the space.

Cyndi Loza
7/23/2024
Retail Media Unplugged, Scotts Miracle-Gro
P2PI chats with Scotts Miracle-Gro's Morgan Millard on the manufacturer's investment in retail media, go-to solutions, data clean rooms and much more.

Cyndi Loza
7/22/2024
Member Report: Struggles and Desires of Gen Z
A new report from Momentum Worldwide explores Gen Z behaviors as consumers and their desire for authentic connections.

Cyndi Loza
6/16/2024
Retail Media Award Winners Discuss Measurement
Albertsons Media Collective's Evan Hovorka and Threefold's Matthew Lee share their thoughts on the challenges related to measurement standardization, new technologies creating technical headwinds for measurement improvements and much more.

Cyndi Loza
6/13/2024
The In-Store Retail Media 'Renaissance'
In-store retail media experts from Wovenmedia, Vibenomics and Grocery TV weigh in on challenges, opportunities and the future of the evolving and growing space.

Cyndi Loza