Kroger, Threefold Talk Long-Term Retail Media Strategies for Brands

With retailer media networks maturing and evolving these past few years, are more brands embracing retail media as a full-funnel play?

Jenny Holleran of Kroger Precision Marketing and Threefold's Justin Sparks speak with P2PI's Cyndi Loza about innovating retail media to build long-term brand equity beyond short-term goals, like ROI and ROAS. The group also discusses how brands can leverage retail media as a tool to build consumer loyalty, and the challenges and opportunities that remain.

Watch the full video above.