P2PI, SMG Talk the Future of Commerce Marketing

As 2024 comes to a close, P2PI's Patrycja Malinowska and SMG's Sam Knights and Sean Crawford reflect on the past 12 months as well as what's to come in the commerce marketing industry. During this session, we'll touch on:

• Challenges and opportunities in the commerce marketing space in 2025.
• Where we're at with measurement and where we need to be.
• How the shopper marketing practice has evolved.
• AI's role in the space, and other technologies we're keeping tabs on.
• Other industries joining the retail media space, such as financial and travel media networks.

Watch the full video above.