Cyndi Loza
ARTICLES BY THIS AUTHOR
- 1/1/2023
UK Retailer Launches Winter Collection at Target
Target recently teamed with British retailer Marks & Spencer to launch a collection of cookies, chocolates and other treats for the holiday season. - 12/20/2022
Nestle, Target Make Holiday Crafts, Treats
Target is teaming with Nestle this holiday season for a digital campaign matching homemade treats from the manufacturer with crafts from private label Mondo Llama. - 12/15/2022
Family Dollar, Crayola Reward Teachers
Family Dollar teamed with Crayola to kick off the 2022 back-to-school season with a sweepstakes awarding $250 store gift cards to teachers. - 12/7/2022
P2PI Trends Report 2023
Path to Purchase Institute’s 27th annual Trends Report examines a variety of key issues that are influencing the future of shopper engagement. Members have an exclusive opportunity to begin reviewing the data. - 12/1/2022
The Promise of Retail Media
Kroger Precision Marketing executive discusses the future of retail media and measurement — and how even first-party data gets old. - 11/29/2022
Beer, First Aid Among Summer Category Winners
Sales of beer, first-aid and coloring and office supplies spiked this summer as shoppers prepped for back-to-school and enjoyed outdoor grilling and recreational activities. - 11/6/2022
J&J Touts Holiday Incentive at Kroger
Johnson & Johnson is running a digital campaign across Kroger chain websites plugging an account-specific incentive to help shoppers prepare for the holiday season. - 10/27/2022
7-Eleven's New Media Network Focuses on Offsite, In-Store Solutions
The retailer is leaning into key differences that distinguish its new Gulp Media Network from the media networks of retailers in other channels, beginning with a unique customer base that is oftentimes elusive and unloyal. - 10/4/2022
Retail Media: The Omnichannel Landscape
