Cyndi Loza

a woman wearing glasses and smiling at the camera

Cyndi Loza

Senior Editor

Author Profile

Cyndi has been a member of P2PI's editorial team for more than 10 years, covering the merchandising and marketing activities of retailers, including Target, Kroger and Dollar General. She also serves as the in-house retail media analyst, reporting on the growth of retailer media networks and related partners, and their impact on the commerce marketing landscape. Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

3/6/2023
P2PI Research: Evolution of the In-Store Shopping Experience
Path to Purchase Institute members have exclusive access to review the full findings from proprietary research examining how consumers have adapted their shopping habits during the last year, both in stores and online.

Cyndi Loza
3/1/2023
Fresh Market Talks Launching a Live Shoppable Video RMN
Kevin Miller, the grocery retailer's CMO, discusses its new retail media shoppable video and livestream solution, and how to attract a younger shopper base.

Cyndi Loza
2/27/2023
Member Report: Shopper Marketing Technology Landscape
From in-store digital signage to immersive experiences in the metaverse, the industry is blazing with change making it hard to keep up. A new chart aims to help with this, detailing new and existing shopper marketing tech and tools in the landscape.

Cyndi Loza
2/6/2023
'Retail Media Unplugged' Is Here
Criteo’s Courtney Cochrane discusses the Path to Purchase Institute’s new video series as well as the state of retail media.

Cyndi Loza
1/31/2023
Trends 2023: Retailer Media Networks Ratings and Challenges
We asked participants in the Path to Purchase Institute's annual Trends survey, "For any retailer media network you have worked with, rate its performance in the following areas ..."

Cyndi Loza
1/16/2023
Listerine Touts Incentive, Challenge at Target
Johnson & Johnson's Listerine is kicking off the new year by running a digital campaign on Target.com highlighting a bulk-purchase incentive.

Cyndi Loza
1/11/2023
Bob Evans Turns to Mobile Sampling for New SKUs
The tour was part of a campaign last year that drove awareness and trial of the manufacturer's new mashed cauliflower assortment.

Cyndi Loza
1/2/2023
Sustainable Deodorant Brand Rolls Out to Target
Target has become the exclusive retail partner of Saltair, a direct-to-consumer refillable deodorant and body care brand founded by English model Iskra Lawrence.

Cyndi Loza
1/1/2023
UK Retailer Launches Winter Collection at Target
Target recently teamed with British retailer Marks & Spencer to launch a collection of cookies, chocolates and other treats for the holiday season.

Cyndi Loza
12/20/2022
Nestle, Target Make Holiday Crafts, Treats
Target is teaming with Nestle this holiday season for a digital campaign matching homemade treats from the manufacturer with crafts from private label Mondo Llama.

Cyndi Loza