Cyndi Loza

a woman wearing glasses and smiling at the camera

Cyndi Loza

Senior Editor

Author Profile

Cyndi has been a member of P2PI's editorial team for more than 10 years, covering the merchandising and marketing activities of retailers, including Target, Kroger and Dollar General. She also serves as the in-house retail media analyst, reporting on the growth of retailer media networks and related partners, and their impact on the commerce marketing landscape. Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

2/5/2024
The State of Retail Media: Outlooks, Strategies & What’s Next
From defining incrementality to accelerators and barriers to investment, P2PI and Skai’s proprietary research aims to benchmark retail media’s meteoric rise and offer statistical guidance for CPG brands.

Cyndi Loza
1/12/2024
IAB Produces In-Store Retail Media Report
Gathering feedback and insights from various retailer, CPG brand and marketing executives, the IAB released a white paper exploring the future and role of retail media in stores ahead of a panel discussion on the topic at NRF.

Cyndi Loza
11/26/2023
Retail Media Unplugged, Episode 6
P2PI chats with Boots UK and Criteo on the challenges of retail media, the retailer's approach to measurement, and advice for both retailers and brands new to the space.

Cyndi Loza
11/16/2023
Shopper Perceptions of Retail Media Across the Pond
The Path to Purchase Institute fielded a study of more than 1,200 U.K. shoppers to understand how retail media touches and is received by shoppers along the path to purchase.

Cyndi Loza
10/18/2023
Schick Launches Razor for Hispanic Heritage Month
Schick leveraged September's designation as Hispanic Heritage Month to launch an exclusive razor at Target designed by Afro-Latina visual artist and author Reyna Noriega.

Cyndi Loza
10/9/2023
Retail Media Up the Funnel
Nielsen executives discuss their company’s role in the media landscape, including measurement.

Cyndi Loza
8/15/2023
Coke Elevates Black-Owned Brands at Target
The manufacturer ran a campaign on Target.com elevating Black-owned brands and spotlighting its sponsorship of the 2023 Essence Festival of Culture this summer.

Cyndi Loza
8/7/2023
Retail Media: The Agency Perspective
Our proprietary research digs into what agency professionals — and their CPG clients — really think about retail media.

Cyndi Loza
8/7/2023
The Need for Measurement Standardization
Albertsons Media Collective executive Evan Hovorka talks retail media measurement — and incrementality's role.

Cyndi Loza
7/25/2023
Unilever Suggests Ice Cream Daily at Meijer
Unilever is running a program at Meijer that positions the manufacturer's frozen treats as ideal for each day of the week.

Cyndi Loza