Cyndi Loza

a woman wearing glasses and smiling at the camera

Cyndi Loza

Senior Editor

Author Profile

Cyndi has been a member of P2PI's editorial team for more than 10 years, covering the merchandising and marketing activities of retailers, including Target, Kroger and Dollar General. She also serves as the in-house retail media analyst, reporting on the growth of retailer media networks and related partners, and their impact on the commerce marketing landscape. Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

10/3/2022
Welly Enters OTC, Supplement Category
Welly is expanding its lineup to include medicine and dietary supplements exclusively at Target.

Cyndi Loza
9/26/2022
Dr Pepper Stocks Fridges at Meijer
Beverage brand is kicking off the start of football season by giving Meijer an account-specific sweepstakes.

Cyndi Loza
9/19/2022
Walmart Gets Exclusive Hair 'Edit'

Cyndi Loza
8/1/2022
Member Spotlight (July-August 2022)
A snapshot of industry leaders from the P2PI member community: Public Label Agency and Chomps.

Cyndi Loza
6/20/2022
Member Spotlight (May-June 2022)

Cyndi Loza
6/5/2022
The Future of Retail Media Networks
Publicis Group's Jason Goldberg discusses retail media measurement, budgeting and the not-so-endless shelf.

Cyndi Loza
5/4/2022
New Kleenex Pack Wants People Talking

Cyndi Loza
4/12/2022
P2PI Member Spotlight (March-April 2022)

Cyndi Loza
3/2/2022
Trends 2022: Retailer Media Networks: Ratings and Challenges
We asked participants in the Path to Purchase IQ's annual Trends survey, "For any retailer media network you have worked with, rate its performance in the following areas ..."

Cyndi Loza
1/30/2022
P2PI Member Spotlight (January-February 2022)

Cyndi Loza