Cyndi Loza
ARTICLES BY THIS AUTHOR
- 8/15/2023
Coke Elevates Black-Owned Brands at Target
The manufacturer ran a campaign on Target.com elevating Black-owned brands and spotlighting its sponsorship of the 2023 Essence Festival of Culture this summer. - 8/7/2023
Retail Media: The Agency Perspective
Our proprietary research digs into what agency professionals — and their CPG clients — really think about retail media. - 8/7/2023
The Need for Measurement Standardization
Albertsons Media Collective executive Evan Hovorka talks retail media measurement — and incrementality's role. - 7/25/2023
Unilever Suggests Ice Cream Daily at Meijer
Unilever is running a program at Meijer that positions the manufacturer's frozen treats as ideal for each day of the week. - 7/19/2023
Vibenomics, Placer.ai Partner to Improve Measurement of In-Store Retail Media
Vibenomics has partnered with Placer.ai for visitation data and audience insights that it will use to build an accurate and addressable solution for audio and display advertising in stores. - 6/5/2023
Retailer Media Networks: The Debut of Casey’s Access
Executive Art Sebastian discusses standing up a retailer media network as well as the c-store chain’s unique position in America’s Heartland. - 4/20/2023
Pie Filling, Kitchenware Among Holiday Category Leaders
Sales for pots and pans, baking needs, and wine and spirits spiked during the holiday season last year as shoppers prepped for party hosting and cooking, according to Ibotta data. - 4/10/2023
Custom Protein Brand Arrives at Target
Target has become the exclusive brick-and-mortar retail partner of Gainful, a direct-to-consumer performance nutrition brand known for its custom protein powders. - 4/8/2023
Retail Media’s Rise in Europe
Boots UK’s Ollie Shayer and SMG’s Sam Knights discuss the retail media challenges and opportunities in the U.K. and beyond.
