WHSmith, Threefold Talk In-Store Retail Media and the Traveling Consumer

It's no secret that in-store retail media has been a hot topic. By 2028, in-store retail media spend will more than triple 2024's spend, reaching more than $1 billion in the next 5 years, according to Emarketer.

Recognizing the opportunity in the space, Stuart Michell of WHSmith and Threefold's Tara Hekmat recently chatted with P2PI's Cyndi Loza on the challenges and opportunities in-store retail media presents, how to connect with the unique "traveling consumer" and what's next for the retailer. Watch the full video above.