Cyndi Loza

a woman wearing glasses and smiling at the camera

Cyndi Loza

Senior Editor

Author Profile

Cyndi has been a member of P2PI's editorial team for more than 10 years, covering the merchandising and marketing activities of retailers, including Target, Kroger and Dollar General. She also serves as the in-house retail media analyst, reporting on the growth of retailer media networks and related partners, and their impact on the commerce marketing landscape. Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

6/12/2024
Co-op’s Retail Media Journey
Dean Harris, head of Co-op Media Network, discusses the retailer’s unique market position in the U.K., plans for the future and more.

Cyndi Loza
6/10/2024
Retail Media Unplugged, Co-op
P2PI chats with Co-op's Dean Harris on the retailer’s unique market position in the U.K., plans for the future and more

Cyndi Loza
3/6/2024
Retail Media Summit Canada Recap
Couldn't attend Retail Media Summit Canada in Toronto last month? Catch up on all you missed here with our recap and just added on-demand videos.

Cyndi Loza
2/5/2024
Trends 2024, Part 1: Retailer Media Network Ratings & Insights
From CPG brands juggling 10-plus networks, to budget allocations and future investments, we share results from our annual survey.

Cyndi Loza
2/5/2024
AD Retail Media’s Transition In-House
Peapod Digital Labs’ Bobby Watts discusses AD Retail Media’s retail media journey over the past year as well as the retailer’s aspirations and future in the space.

Cyndi Loza
2/5/2024
The State of Retail Media: Outlooks, Strategies & What’s Next
From defining incrementality to accelerators and barriers to investment, P2PI and Skai’s proprietary research aims to benchmark retail media’s meteoric rise and offer statistical guidance for CPG brands.

Cyndi Loza
1/12/2024
IAB Produces In-Store Retail Media Report
Gathering feedback and insights from various retailer, CPG brand and marketing executives, the IAB released a white paper exploring the future and role of retail media in stores ahead of a panel discussion on the topic at NRF.

Cyndi Loza
11/26/2023
Retail Media Unplugged, Episode 6
P2PI chats with Boots UK and Criteo on the challenges of retail media, the retailer's approach to measurement, and advice for both retailers and brands new to the space.

Cyndi Loza
11/16/2023
Shopper Perceptions of Retail Media Across the Pond
The Path to Purchase Institute fielded a study of more than 1,200 U.K. shoppers to understand how retail media touches and is received by shoppers along the path to purchase.

Cyndi Loza
10/18/2023
Schick Launches Razor for Hispanic Heritage Month
Schick leveraged September's designation as Hispanic Heritage Month to launch an exclusive razor at Target designed by Afro-Latina visual artist and author Reyna Noriega.

Cyndi Loza