ARTICLES BY THIS AUTHOR

• 3/9/2023

  Member Report: Trends in the Cosmetics Industry

  From shoppers increasingly choosing clean ingredients to the rise of social commerce and indie brands, a new report shares five key trends to watch in the cosmetics category this year.

  Cyndi Loza

  
• 3/8/2023

  Mtn Dew Storms Circle K with Another Exclusive

  Circle K and PepsiCo are doubling down on their partnership around Mtn Dew "Purple Thunder" by expanding the exclusive flavor to the retailer's Froster frozen beverage lineup.

  Cyndi Loza

  
• 3/6/2023

  P2PI Research: Evolution of the In-Store Shopping Experience

  Path to Purchase Institute members have exclusive access to review the full findings from proprietary research examining how consumers have adapted their shopping habits during the last year, both in stores and online.

  Cyndi Loza

  
• 3/1/2023

  Fresh Market Talks Launching a Live Shoppable Video RMN

  Kevin Miller, the grocery retailer's CMO, discusses its new retail media shoppable video and livestream solution, and how to attract a younger shopper base.

  Cyndi Loza

  
• 2/27/2023

  Member Report: Shopper Marketing Technology Landscape

  From in-store digital signage to immersive experiences in the metaverse, the industry is blazing with change making it hard to keep up. A new chart aims to help with this, detailing new and existing shopper marketing tech and tools in the landscape. 

  Cyndi Loza

  
• 2/6/2023

  'Retail Media Unplugged' Is Here

  Criteo’s Courtney Cochrane discusses the Path to Purchase Institute’s new video series as well as the state of retail media.

  Cyndi Loza

  
• 1/31/2023

  Trends 2023: Retailer Media Networks Ratings and Challenges

  We asked participants in the Path to Purchase Institute's annual Trends survey, "For any retailer media network you have worked with, rate its performance in the following areas ..."

  Cyndi Loza

  
• 1/16/2023

  Listerine Touts Incentive, Challenge at Target

  Johnson & Johnson's Listerine is kicking off the new year by running a digital campaign on Target.com highlighting a bulk-purchase incentive. 

  Cyndi Loza

  
• 1/11/2023

  Bob Evans Turns to Mobile Sampling for New SKUs

  The tour was part of a campaign last year that drove awareness and trial of the manufacturer's new mashed cauliflower assortment.

  Cyndi Loza

  
• 1/2/2023

  Sustainable Deodorant Brand Rolls Out to Target

  Target has become the exclusive retail partner of Saltair, a direct-to-consumer refillable deodorant and body care brand founded by English model Iskra Lawrence.

  Cyndi Loza