Taking Stock of Supermarket Retail Performance Review of an academic paper entitled, "Why Retailers Sell More or Less Than Their Fair Share in a Category," Hall of Fame Profile: Matt Borgard A Benefit Congruency Framework of Sales Promotion Effectiveness Examing the effectiveness of monetary vs. non-monetary promotions Comparison Methods for Identifying Heavy Users New Techniques to Generate Key Marketing Insights Laddering and prototyping analyses use in-depth interviews and structured visualization to generate key insights into consumer behavior. Slotting Fees: Schools of Thought Manufacturer and retailer opinions on slotting fees in the supermarket industry are gauged in a new study conducted by the Marketing Science Institute. The Variety of an Assortment Testing P-O-P Synergy Multi-variable testing allows QualPro to measure P-O-P effectiveness in a real-world setting. Study Targets Consumer Acceptance of Technology at Retail "Supermarket P-O-P Close-Up" Study Examines How We Shop An exclusive survey reveals what's going on in the minds of consumers as they interact with P-O-P displays First Previous 75 76 77 78 79 Next Last
