Buying Custom P-O-P A collection of articles that provide a blueprint for buying customized P-O-P solutions Memory Upgrade Leader Upgrades Packaging Exploring the Floor Frontier This bottom-line technology is breaking new ground in retail and other applications P-O-P Purchasing: What Lies Ahead? Many see P-O-P purchasing methods changing, but not all agree on how the changes will occur Advertising Strategies to Increase Usage Frequency Scanner Data Corroborates P-O-P's Power 1996 P-O-P Trends Report: Retailer Survey Retailers know what they want, just ask them (please!) Research Shows In-Store Decisions Increasing 1995 POPAI Study Tracks Shopper Trends Survey Indicates Use of Outside Merchandising Services will Grow Can Package Size Accelerate Usage Volume? Four laboratory studies and a field study show circumstances in which larger package sizes encourage greater use than smaller package sizes. First Previous 77 78 79 Next Last