RMS Canada Panel to Explore Why Trust Is Becoming the New Currency in Retail Media
By 2030, retail media is expected to look fundamentally different than it does today. Immersive formats, AI-powered personalization and real-time engagement will shape how brands connect with shoppers across the path to purchase.
As capabilities expand, so do expectations around transparency and consumer trust.
That evolution will be front and center during a panel discussion at P2PI’s Retail Media Summit Canada, taking place Feb. 10 at the Toronto Congress Centre.
Titled “Beyond the Banner: Creative Innovation and Trust in Retail Media,” the session will explore how retail media is poised to transform over the next five years. Industry leaders will unpack how creative innovation and scalable data strategies will define the retail media leaders of tomorrow.
The discussion will feature perspectives from:
- John Fanous, head of omnichannel retail, Google Canada.
- Sam Wong, senior director of data, analytics and AI, Mark Anthony Group,
- Lisa Johnston, vice president of content, Path to Purchase Institute (moderator).
The session adds to a growing RMS Canada agenda focused on agentic AI and the future of retail media, the new value equation for shoppers, the “Canadian edge” in retail media, omnichannel execution, measurement, monetization and the evolving shopper journey.
More About RMS Canada
RMS Canada returns after a sold-out 2025 event, offering a one-day program this year designed to tackle the most pressing challenges and opportunities facing the retail media ecosystem. The agenda will feature keynotes, panels and interactive sessions featuring leaders from top Canadian and global brands, retailers and solution providers.
With limited capacity, early registration is encouraged. Brands and agencies also have opportunities to sponsor and partner to elevate their presence within Canada’s rapidly evolving retail media landscape.
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