Circana

The collaboration combines Circana’s measurement and analytics capabilities with Ibotta’s item-level promotional campaigns.

Here are four key ways to help your business navigate changes in food assistance.

Learn how the deal strengthens Circana’s global media measurement platform.

Pratt joins the market research firm after nearly eight years at Kroger’s data science and media subsidiary 84.51°.

The retail group's latest partnership renewal aims to improve supply chain efficiencies and promotional effectiveness.

Learn how store brands performed in comparison with national brand sales.

The "Eras Tour Book" sold 814,000 copies at the mass merchant over the Thanksgiving holiday weekend.

Most shopping will be done online, but stores have a renewed opportunity to capture spending, according to a report from Circana.

The deal will provide clients of all three organizations broader access to audience targeting, media measurement, in-flight optimization and clean room solutions.

Consumers are adapting purchase decisions in search of value and are shifting behavior based on financial concerns and competitive product offerings, according to Circana.