Circana

Here are ways brands can adjust their strategy going into 2027, writes Blue Chip's Sonja Evans.

Read about the Industry Impact winners from The Hershey Co., Ahold Delhaize USA, Mars Snacking, DoorDash, Blue Chip, Epsilon, Pentaleap, Flywheel, Havas Media Network North America and Circana.

Project Partners Network's Leigh Ann Schwarzkopf shares the intellectual property types trending in food, health and elsewhere.

On Nov. 12, Lyons Wyatt will explore how the rapidly expanding use of GLP-1 medications is influencing shopping habits and creating new opportunities for retailers and CPGs.

Circana's Moody Khan explains the quiet tax on retail media's success and how it will earn the next wave of investment.

Brands can now use AI-driven capabilities to measure actual incremental sales and refine live campaigns, eliminating the need for traditional holdout markets.

Here's how the company is helping teams move beyond directional trends and toward clear answers.

With the convergence of media, commerce and entertainment, TV is becoming an immersive storefront, a Circana study shows.

The latest updates center on extending MAP deeper into physical environments, including in-club audio ads, fuel pump screen ads and an expanded slate of “Omni Experiences.”

The brands share details of their program at Walmart, Kroger and various regional grocers during Hispanic Heritage Month.

The Chicago-based market research firm has launched Liquid Activation, a solution that brands, agencies and media partners can use to build, customize and activate purchase-based audiences.

From "zebra striping" to return on ingestion (ROI), the definition of an adult beverage is fracturing. Here are the three data points to know in 2026.