Social Commerce

With more voices championing inclusivity and body positivity, the world of beauty is open to more possibilities. Joined by a panel of executives, we discuss the latest trends and innovative activations at retail, including the specialty channel. We also cover the impact of influencers, social and livestream commerce on the beauty category.

Join us for a quick-hitting trends presentation on grocery retail, followed by an interactive discussion with special guests from leading grocers who are innovating across the path to purchase. We explore evolving tactics for engaging with shoppers in-store; how BOPIS and curbside are affecting the shopper journey and new areas of opportunity; e-commerce and delivery strategies; experiments with social commerce/shoppable media, and much more.

As consumers become increasingly digitally savvy and more comfortable purchasing products across new channels along the path to purchase, brands are tapping into the power of social media platforms to activate shoppers immediately at the point of inspiration. We dive into the trends, challenges and strategies for social commerce success with two brands that are pioneering this new frontier of the digital realm.