Ace Links Retail Media With Influencer Marketing The retailer media network unveils full-funnel measurement, social and commerce tools to connect with home-improvement consumers. How Clorox Gets in Front of Back-to-School Consumers The company has invested in marketing efforts across some of its most recognizable brands during the busy shopping season. Brita Partners With Kyle Richards for Amazon Live Prime Day Activation The push blends influencer expertise and social-first storytelling to drive engagement and highlight product benefits. Inside Kellanova's Omnichannel Program With U.S. Soccer The full-funnel effort includes retail media and in-store activations at Walmart, Costco and multiple grocers. NBCUniversal, Target Partner for New Shoppable Bravo Series 'Shop What Happens' The summer-themed digital series brings interactive shopping to fans of Bravo across multiple platforms, including Peacock and TikTok. Oscar Mayer Event Returns to Indianapolis The brand’s second annual “Wienie 500” drives brand engagement while boosting hot dog sales. Target Taps Into the Power of Social Media Big-box retailer launches two creator programs designed to turn inspiration into purchase. How Sam's Club Is Rethinking Customer Loyalty Through the Creator Economy The warehouse club's member-first creator strategy could reshape what's on the shelf. How Influencer Marketing Drives In-Store Sales Retail Cities' Brian Owens shares opportunities for brands along the latest consumer journey. Kroger, Pinterest Bring Inspiration to Mealtime Social ads help brands solve marketing challenges. 1 2 Next Last
