Challenging Some of Today's Most Common Commerce Misconceptions The exec has industry education and mythbusting at the top of her to-do list. Swish, Upshop Partner on Targeted Sampling Solution The new integration offers retailers and CPGs a way to distribute sponsored samples using data to target relevant consumers. Noel Leeming Found Holiday Success with Meta MPA The Warehouse Group’s Noel Leeming worked with global retail media platform Zitcha for a 2023 holiday campaign using Meta managed partner ads. Target Shakes Up Leadership The retailer revealed executive leader retirements and named successors across its stores, technology and digital teams. Kroger Precision Marketing Leans Into Purchase Data to Elevate Media Accountability In addition to doubling down on the value of retail data signals, KPM cites benefits from its Scope 3 carbon-reduction reporting partnership. Solutions & Innovations (January 2025) We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase. Google Cloud Discusses AI Collaborations With Wayfair, Other Partners at NRF Using Google's advanced Gemini models, Wayfair is enhancing its massive product catalog and customer experience. P2PI’s Outlook, Editorially Speaking Executive Editor Tim Binder shares what he and his colleagues are excited about in 2025. Walmart Says Technology Has Democratized Creativity at Scale The mass merchant’s David Hartman told delegates at NRF’s Big Show that any retailer can harness technology to deliver more cost-effective creatives. Sony Electronics Reimagines In-Store Retail Media Displays A new initiative with creative agency Media Red leverages Sony's commercial display technology to turn underutilized POS space into engaging, multi-sensory brand experiences. First Previous 6 7 8 9 10 Next Last