A new initiative with creative agency Media Red leverages Sony's commercial display technology to turn underutilized POS space into engaging, multi-sensory brand experiences.
The Landscape highlights the various retailer media networks and partners in the marketplace, and gives P2PI member companies a chance to communicate their offerings.
On its Jan. 8 earnings call, Albertsons said it is looking past the demise of the Kroger merger while focusing on e-commerce, its loyalty program and the integration of the retailer app in stores.
Savitch, SVP, group director, for the Path to Purchase Institute, Consumer Goods Technology, Store Brands and Progressive Grocer, will be formally recognized by Rethink Retail on Jan. 13 in New York.
Following her departure from Albertsons Media Collective’s business strategy and marketing science team, the grocery giant appointed a new VP of measurement and media.
P2PI Editorial Director Lisa Johnston kicks off the new year with a personal introduction to the commerce marketing community and shares her excitement for what's ahead.
Kimberly-Clark’s Kleenex is helping consumers discover just how many tissues they’ll need to deal with heartbreak through a digital tool leveraging the Amazon Ads ecosystem.
