Research from Bazaarvoice finds that shoppers are influencing shoppers through user-generated content along the path to purchase, with social media playing an increasingly important role.
Quantum Metrics’ latest retail benchmarks report, “Adjusting for Inflation,” identifies how rising prices and concerns about a recession are causing consumers to rethink their shopping habits.
There have never been more ways to gather data about shopper behavior. But it’s nearly useless without the ability to rapidly turn that data into actionable insights.
