Technology

The new integration offers retailers and CPGs a way to distribute sponsored samples using data to target relevant consumers.

The Warehouse Group’s Noel Leeming worked with global retail media platform Zitcha for a 2023 holiday campaign using Meta managed partner ads.

The retailer revealed executive leader retirements and named successors across its stores, technology and digital teams.

In addition to doubling down on the value of retail data signals, KPM cites benefits from its Scope 3 carbon-reduction reporting partnership.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Using Google's advanced Gemini models, Wayfair is enhancing its massive product catalog and customer experience.

Executive Editor Tim Binder shares what he and his colleagues are excited about in 2025.

The mass merchant’s David Hartman told delegates at NRF’s Big Show that any retailer can harness technology to deliver more cost-effective creatives.

A new initiative with creative agency Media Red leverages Sony's commercial display technology to turn underutilized POS space into engaging, multi-sensory brand experiences.

The Landscape highlights the various retailer media networks and partners in the marketplace, and gives P2PI member companies a chance to communicate their offerings.