ADvendio Debuts Criteo Integration for Scalable Retail Media
ADvendio, an omnichannel advertising management platform, is partnering with Criteo to help retailers with their retail media operations.
The integration enables retailers to automate sponsored product campaign management with greater controls and transparency.
Retailers and media sales teams gain a unified, self-service workflow through the partnership. This includes:
- Streamlined campaign management: Import advertiser, retailer and product data from Criteo directly into ADvendio. This allows for a quicker structured setup aligned with Criteo's data model.
- Faster automated approvals: Reduce manual trafficking and order changes with automated workflows and centralized balance management.
- Budget control (balances): Track and sync budgets in real time to minimize overspending. Funds are automatically deducted as impressions or clicks are delivered.
- Real-time insights and custom reporting: Report on delivery metrics like impressions and clicks. Retailers can also configure custom KPIs (such as ROAS) for deeper performance visibility.
- Built-in support for OAuth authentication: Connect Criteo accounts without developer support.
"By integrating with Criteo, ADvendio enables retailers to maintain a central view of all inventory and revenue, whilst bringing more automation to sponsored product activity," Angus Dowie, global head of sales at ADVendio said in a news release. "This reduces manual work, and improves budget control and performance visibility. It's an essential cog in delivering a full omnichannel advertising approach."
By adding Criteo to its roster of integrations, including Google Ad Manager, Meta and The Trade Desk – ADvendio helps retailers unify execution across direct and programmatic channels.
"Criteo is committed to empowering retailers with the technology they need to grow their media businesses," Sherry Smith, president, retail media at Criteo said in the release. "Our integration with ADvendio brings new levels of automation and transparency to sponsored product campaigns, helping retailers deliver more efficient operations and stronger outcomes for their brand partners."
