Technology

Bryan Gildenberg shares how to navigate the integration of commerce, media and content.

Research from Bazaarvoice finds that shoppers are influencing shoppers through user-generated content along the path to purchase, with social media playing an increasingly important role.

The Path to Purchase Institute's parent company is recognizing women in retail, technology, consumer goods, healthcare and hospitality through awards programs designed specifically for women leaders.

A snapshot of industry leaders from the P2PI member community: Coca-Cola Co. and Merrick Pet Care, Nestle Purina

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Want to know what to expect at P2PI LIVE? Here’s the inside scoop …

The inaugural guide features in-depth profiles from 18 leading companies.

Roblox users can access Walmart's ‘isles’ to collect virtual merchandise, view performances from music artists and unlock exclusive content.

In partnership with Nvidia, the AR-enabled store concept allows the retailer and store associates to test out new displays or layouts virtually.