Discover How Visual AI Is Shaping Retail Media Success at RMS Canada
Retail media is transforming how brands connect with shoppers, but simply reaching the right audience isn’t enough.
With 83% of brands reporting that better content leads to stronger return on ad spend, the question is: Are your visuals truly driving conversions?
On Feb. 19, Eli Orkin, chief marketing officer at Vizit, will explore this topic at the Path to Purchase Institute’s second annual Retail Media Summit Canada during a partner session titled “Optimizing the Retail Media Path to Purchase with Visual AI.”
In the session, Orkin will examine how leading brands are using AI-driven visual intelligence to predict and optimize the performance of product images, carousels and listings — in seconds, not weeks.
Additionally, attendees will learn how visual AI can help:
- Maximize ROAS by ensuring every visual is designed to convert.
- Reduce costs & inefficiencies in content testing and production.
- Align teams faster — from e-commerce to brand and creative.
- Drive measurable sales growth with data-backed content decisions.
The one-day event will explore and redefine retail media's landscape in Canada and across the globe. Whether you’re a CPG brand, retailer, solution provider, agency or marketing professional, RMS Canada 2025 promises new content, actionable strategies and fresh perspectives into the industry's latest innovations. Other topics include in-store media, measurement, retailer perspectives, AI and machine learning.
Don’t miss this session and much more from Dollar General and P2PI as well as Mars, Molson Coors, WK Kellogg on Feb. 19 in Toronto.
See our event recap from last year or watch past sessions on-demand.
