Top Retail Media Stories From January
Amazon unveils ad-tech service for online retailers, Dentsu hires IAB’s Jeffrey Bustos, and CVS bets on in-store media.
A number of retailers, brands and commerce marketing entities shared retail media-related advancements, executive changes, collaborations and other news and perspectives in January. Some of P2PI’s notable headlines included:
- It’s Full Speed Ahead for CVS and Screens In-Store: The drugstore chain is all in on in-store retail media, stressed Parbinder Dhariwal, VP, general manager, at CVS Media Exchange (CMX), during a breakfast discussion at CES in Las Vegas.
- P2PI Debuts Interactive Omnichannel Landscape: The Landscape highlights the various retailer media networks and partners in the marketplace, and gives P2PI member companies a chance to communicate their offerings.
- Dentsu Hires IAB’s Jeffrey Bustos to Lead Retail Media Analytics: Bustos is known in the industry as the architect of industry retail media measurement standards for the U.S., Australia and Europe.
- Amazon Unveils Ad-Tech Service for Online Retailers at CES: Amazon Retail Ad Service is a cloud-based solution that uses machine learning models to serve contextual, relevant ads across retailers’ own websites and apps.
- Albertsons Addresses Advertiser Demand for Standardized Cross-Channel Measurement: A new API allows advertisers to integrate campaign performance data into their own measurement models for analysis, while a new partnership with TransUnion helps them compare data across retailers and channels using marketing mix modeling.
- Hy-Vee Names Chief Marketer, President of RedMedia: Donna Tweeten, the previous chief marketer, retired on Jan. 24 after 35 years at the retailer, and a new leader has taken the helm.
- How Albertsons Media Collective Is Working to Close the Loop: Liz Roche and Michelle Weiskittel share how the Collective is enhancing media effectiveness through automation, personalization and integrated measurement strategies.
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- Kroger Precision Marketing Leans Into Purchase Data to Elevate Media Accountability: In addition to doubling down on the value of retail data signals, KPM cites benefits from its Scope 3 carbon-reduction reporting partnership.
- Sony Electronics Reimagines In-Store Retail Media Displays: A new initiative with creative agency Media Red leverages Sony's commercial display technology to turn underutilized POS space into engaging, multi-sensory brand experiences.
- In-Store Audio Platform Qsic Secures $25 Million: The funds will support the expansion of the in-store retail media platform into new retail locations, accelerate product development and scale its sales team.
Member Exclusive:
- Mondelez Uses CTV to Reach Walmart Holiday Shoppers: Acorn CEO Heather Nichols and Mondelez's Emily Curry reflect on the results of a past campaign that brought influencer-created content to connected TV.
- Kleenex Helps Consumers Deal With Breakups: Kimberly-Clark’s Kleenex is helping consumers discover just how many tissues they’ll need to deal with heartbreak through a digital tool leveraging the Amazon Ads ecosystem.
- Noel Leeming Found Holiday Success with Meta MPA: The Warehouse Group’s Noel Leeming worked with global retail media platform Zitcha for a 2023 holiday campaign using Meta managed partner ads.
- Performance Insights & Strategic Investment Guide: The report leverages Keen’s Marketing Elasticity Engine to analyze trends across social media, retail media networks, digital and display, and compare the impacts based on brand size and level of investment.
- Video: Maximizing Advertising in the New Era of Brick & Mortar: Explore how shifting consumer behaviors and emerging trends are reshaping brick-and-mortar retail media in this data-driven webinar.