Technology

A Q2 earnings call underscored how AI, automation and digital-first tools are redefining Walmart's stores as engines of omnichannel growth.

A new partnership enables advertisers to build and activate audiences directly from Costco’s data cloud. 

Known as DaVinci Commerce, the solution will help brands and retail media networks through its agentic and generative AI capabilities.

Digital investments are delivering ROI gains as the company reshapes leadership, market structure and retail partnerships to fuel growth.

The rollout is expected to drive traffic and new opportunities for Best Buy Ads.

The co-op’s retailer media network and immersive store format are working in tandem to drive sales growth and deliver targeted engagement opportunities for brands.

Here's a snapshot of an industry leader from the P2PI member community.

The launch builds on Swiftly’s Audience Optimizer tool and speeds up ad production for retailer partners, such as Homeland Stores.

Here are ways for brands to stay relevant before, during and after major occasions.

We break down the marketing plan for Unilever’s Dove Garden Tea Party collection exclusively sold at Target.

Built with Seek and Koddi, the platform brings together POS, retail media, customer behavior and supply chain data.

Industry expert Ethan Chernofsky explores key implications marketers should have on their radar for the second half of the year.