Gopuff Rolls Out Insight Cloud for Unified Brand Analytics
Gopuff has partnered with Seek and Koddi to launch "Insight Cloud for Gopuff," a data and analytics offering designed to give suppliers a near-real-time, holistic view of their performance across the Gopuff platform.
Built on Seek’s Insight Cloud and supported by Gopuff Ads insights through Koddi, the platform integrates point-of-sale, retail media, customer behavior and supply chain data into a single “source of truth,” according to a media release. Brands can track sales, inventory, pricing, customer segments and ad campaign performance — all in one place — as a way to inform more efficient decision-making.
“We often hear brands express frustration about disparate data sets across ads, analytics, merchandising, marketing and more,” Michael Peroutka, head of ads and brand partnerships at Gopuff, said in the release. “Together with Seek and Koddi, we’re empowering all brands on Gopuff with the information they need to better understand, engage and sell to their customers.”
The platform offers three core app collections:
- Media & Advertising — covering campaign performance, customer acquisition and retention metrics, ad tactics and market analysis.
- Sales & Performance — including supplier scorecards, store-level pricing monitors, daypart performance, category sales breakdowns and assortment/inventory guidance.
- Customer Insights — featuring shopper segmentation, brand switching, trial and repeat metrics, and product recommendations.
Templated and customizable dashboards allow brands to visualize insights and respond more quickly to trends. Data is updated daily to help partners optimize media and inventory in near real time.
Anna Hicks, senior customer manager for Mars Ice Cream, said Seek “effectively converts large volumes of data into real-time, actionable insights and even provides all of this in a presentation-ready format … offering immense value.”
Seek CEO Erik Mitchell called the launch an effort to “reimagine retail analytics” with speed as a central focus, while Eric Brackmann, Koddi VP of commerce media, said the tool connects “media spend with sales outcomes” to maximize return on investment.
Gopuff said the move is part of its ongoing investment in tools that help partners reach the most relevant customers and drive incremental revenue.
