Technology

Dive deeper into P2PI's Retail Media Planning & Analysis Playbook with this on-demand webinar featuring experts from the Retail Media Guild.

The move builds on Disney's broader strategy to make CTV ads more interactive, shoppable and measurable.

New structure positions Kroger Precision Marketing as an end-to-end growth engine for brands, with data science and technology at its core.

The retailer shares key insights learned, including balancing innovation with safety.

Explore how the retailer is quietly shifting automation and intelligence closer to the store floor.

C-store chains are known to aggressively pursue exclusives from beverage brands as a way to boost trips. We break down the marketing support for 7-Eleven's latest from PepsiCo’s Gatorade.

Here are actionable takeaways for brands to drive sales in a dynamic environment.

The mobile-first circular now features video, animation and recipe content.

The retailer media network is investing in new capabilities, including self-service, DOOH and experiential in-store activations.

Small shifts can give PDPs a first-mover advantage

The partnership will streamline campaign execution and expand access for third-party advertisers.

New collaboration aligns digital campaigns with store-level fulfillment.