1996 P-O-P Trends Report: Marketer Survey Marketers, producers responding to shifting business environment Star Trek Sign Lands in January Scanner Data Corroborates P-O-P's Power Avia Display Offers Two Views In One Commitment to P-O-P Rejuvenates Michelob Counter Cards Highlight Graphic Design Books Focused P-O-P Helps Microsoft Expand Windows of Opportunity Survey Indicates Use of Outside Merchandising Services will Grow Research Shows In-Store Decisions Increasing 1995 POPAI Study Tracks Shopper Trends Top-Flite Launches Summer Blitz Campaign First Previous 502 503 504 505 506 Next Last