Frito-Lay Launches Planet Lunch Program Ingredient Merchandising Forget cyberspace -- using good old-fashioned P-O-P, Intel transformed an arcane bit of technology into a household word K-Swiss Display Serves as Shoe's Mouthpiece Fluidmaster Expands Toilet Tune-Up Program Corrugated Shipper Promotes Coleman Coolers Corning Serves Up Pop-Ins with Display Tire Rack Develops Interactive Wheel Selector Kiosk National Campaign Supports M&M/Mars "Why Wait" Promotion Rubbermaid/Dannon Link in Bottled Water Promotion Expansion Advertising Many high-share, low-growth brands are now using advertising to suggest new ways to use the brand or new situations in which it can be consumed. First Previous 488 489 490 491 492 Next Last
