Manufacturer

The growth of DOOH and CTV advertising tells a story about how brands are adapting in the cookie-less, multi-device world.

The Path to Purchase Institute's most unique conference of the year invites the industry to connect with peers and partake in out-of-the-box sessions designed to inspire innovation and new strategic direction.

Sustainability, culture and QR code usage are among the trends driving brands and retailers (including Heinz, Boxed Water and Persil) to rethink packaging designs.

To honor the micro-holiday and Crayola's 120th anniversary, the brand is giving away free customizable crayon boxes at its immersive Crayola Experience stores.

The Honest Co. gave Walmart an exclusive line of personal care baby products as the eco-friendly, digital-first brand made its debut at thousands of the mass merchant’s stores.

Consumers turn to Walmart and grocery stores for the seasonal scrubbing, according to data from Breaktime Media.

P2PI chats with Giant Eagle and Criteo about the promise of retail media, the education still needed in the space and advice for CPG brands.

The brand recently launched limited-edition Easy Ups training underwear with prints from Hasbro’s Peppa Pig children's TV show exclusively at Walmart.

The 'CPG Insights Stream' solution supports brands' marketing strategies by helping to enhance first-party data, profile audiences, create look-alike audiences and optimize media spending.

The Paramount Shop offers a range of licensed merchandise from the entertainment company's portfolio of brands, including BET, CBS, Nickelodeon and Showtime.