Manufacturer

We’ve seen companies consistently leverage these mini-marketing opportunities, partially made popular via social media, for recognizable occasions like “Galentine’s” Day and International Women’s Day as well as lesser-known micro-holidays.

The manufacturer partners with SymphonyAI Retail CPG to build business across multiple categories.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Examining health & wellness: A recent trends report reveals how different generations find grocery shopping inspiration.

Advantage Unified Commerce's India Lott and Kelly Ravestijn take a look at the evolution of live selling and interactive shopping.

A snapshot of industry leaders from the P2PI member community: Sunkist Growers and Jack Link’s Protein Snacks.

Consumer trends — and society overall — are changing in ways we can no longer anticipate, making it increasingly hard to predict the ever-moving target of shopper behavior, says Editorial Director Jessie Dowd.

The growth of DOOH and CTV advertising tells a story about how brands are adapting in the cookie-less, multi-device world.

The Path to Purchase Institute's most unique conference of the year invites the industry to connect with peers and partake in out-of-the-box sessions designed to inspire innovation and new strategic direction.

To honor the micro-holiday and Crayola's 120th anniversary, the brand is giving away free customizable crayon boxes at its immersive Crayola Experience stores.