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Gallery: Tums’ Bourbon Street Party

Haleon’s Tums took to New Orleans ahead of Super Bowl LIX to host an event on historic Bourbon Street to promote and dole out its heartburn relief Chewy Bites.

The free event, which took place during the day at Bourbon Heat bar and club on Feb. 7, two days before the game, was decorated in Tums decor and swag. A banner hanging from the second-level balcony facing Bourbon Street encouraged passersby to come inside for samples. 

Inside, in addition to free Chewy Bites, Tums gave out swag and merch, including beaded necklaces, hats and sunglasses.

The event also included music, games, giveaways and hourly trivia, awarding prize bags containing merch, full-sized products and $100 food delivery gift cards, the company told P2PI in an email. 

Additionally, attendees had access to photo opportunities and information on how to play the final round of “Tums Fantasy Foodball Pool,” the brand’s Big Game collaboration with DraftKings. The free online game allowed players to create a lineup made entirely of their favorite food and drink combinations.

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